TECHNOLOGY SAVVY SALES MANAGER – Proven ability to drive sales through multiple marketing channels, including direct mail, telemarketing, community relationship building, advertising, event planning, and web marketing.

• Big Picture Manager – Solid experience with sales force management, budget development, long- and short-range planning, and corporate compliance.
• PR Savvy – Accustomed to playing a highly visible role in community networking, partnership management, and event planning.
• Dynamic Team Leader – Skilled in staff recruiting, hiring, training, development, and performance management.
• Computer Literate – Advanced experience with computer applications such as MS Word, Excel, PowerPoint, Photoshop, and Dreamweaver.

ZERCO ENTERPRISES, INC. – Bend, Oregon
Sales Director / Operations (2003–Present)
Manage marketing and sales for retirement community with five facilities (112 units each). Hire, train, supervise, and motivate sales force. Develop and manage annual budget. Coordinate the in-house production of sales and marketing tools.

• Expanded sales 17% by focusing new business development on the local Hispanic market.
• Generated higher-than-average resident satisfaction, retention, and profit levels.
• Planned and coordinated multiple startups. Opened two new facilities and planned full-scale (2-day) marketing events with entertainment and food service for 675-750 guests.
• Established Human Resources department and assumed full responsibility for recruiting, hiring, training, development, retention, and HR compliance.

• Hired, trained, and motivated sales team that consistently exceeded sales goals by 10% or more.
• Developed targeted sales and marketing tools that are still in use today.
• Planned and organized full-scale onsite promotional events.
• Oversaw direct mail campaigns, telemarketing, Web marketing, media advertising, trade show representation, and public relations.

• Developed aggressive resident retention programs that contributed to record profits.
• Created Web site and launched online marketing campaign to boost sales.
• Designed and produced collateral materials, promotional tools, and marketing aids.
• Executed onsite promotional events from concept through execution.

PORTLAND COMMUNITY COLLEGE – Portland, Oregon
B.S. Business Administration (1997)

PROFESSIONAL DEVELOPMENT:

• Hospitality Plus Marketing Program
• Dale Carnegie Human Relations
• The Winning Spirit
• Over the Top Profit Performance
• Sales and Marketing Power

Bend Chamber of Commerce, Committee Chair
Portland Hispanic Chamber of Commerce, Board of Directors
Public Relations Association

Speak and write fluent Spanish.

Betty Applewhite:
	503-555-5555
	betty@applewhite.mail