MARKETING
/ COMMUNICATION PROFESSIONAL with broad experience in copywriting,
project coordination, budgeting, and agency support functions.
Skilled copywriter / editor with ability to develop compelling,
strategic copy that builds brands, informs, persuades, and inspires.
- Proven ability to excel
in tight deadline-driven environments and coordinate projects
through all stages – from concept through launch.
- Experienced in creating
marketing materials, merchandising tools, newsletters, corporate
collateral, packaging, technical data sheets, and Web content.
- Computer literate (PCs
and Macs). Proficient with Microsoft Office (Word, Excel,
PowerPoint, Access), Adobe PageMaker, Adobe Acrobat, and various
Internet applications.
Experience
HENDERSON
ASSOCIATES – Seattle, Washington
Account Manager / Copy Director (1996-Present)
Research, write, edit, and design a wide range of hard copy and
web-based marketing pieces (e.g., packaging, technical data sheets,
retail merchandising materials, white papers, and newsletters)
for high-profile clients such as Intel, Hewlett-Packard, AdvoTech,
and 3M Corporation.
- Developed customer-focused
merchandising system and copy for the entire Hewlett-Packard
DeskJet printer retail product line. (i.e., product brochures,
packaging, and technical data sheets).
- Managed the development
of internal corporate newsletter, including strategic redesign
and transition from monthly employee communication to quarterly
publication.
- Wrote Web content and
hard copy newsletters for Hewlett-Packard.
Developed product line messaging strategy to support new product
launch for AdvoTech.
ADVERTISING
NETWORK OF WASHINGTON – Seattle, Washington
Major Accounts Representative (1993-1996)
Functioned as corporate liaison to company's 30 largest accounts,
including Nike, Coca-Cola, UPS, and Merlox Corporation. Created
corporate communications pieces and sales materials.
- Planned and coordinated
direct mail and advertising layout projects.
- Developed service and retention
programs for key accounts that contributed to 25% sales growth.
EARLIER EXPERIENCE – Four Years
- Pre-press designer for
PrintAmerica Inc. Gained solid knowledge of print technology,
publication management, paper use, and typography.
- Writer and editor for the
Columbia Missourian, a general-circulation daily newspaper.
Wrote and edited more than 200 articles under deadline pressure.
Education
B.A. JOURNALISM – 1993
University of Seattle, Seattle, Washington
POST GRADUATE TRAINING – Ongoing
Technical Writing, Marketing, Multimedia, Online Communications,
HTML Programming
Contact
me
Brandon
Wilson: brandonwilson@careerfolio.com
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