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PROFESSIONAL
PROFILE
Successful
in maximizing sales through multiple marketing channels, including
direct mail, telemarketing, community relationship building, regional
advertising, event planning, and Web marketing.
-
Big
Picture Manager
Solid experience with sales force management, budget development,
long- and short-range planning, and corporate compliance.
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PR Savvy Accustomed
to playing a highly visible role in community networking,
partnership management, and event planning.
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Dynamic Team
Leader Positive and enthusiastic
with broad experience in staff recruiting, hiring, training,
development, and performance management.
- Computer Literate Advanced experience
with MS Word, Excel, PowerPoint, Photoshop, and Dreamweaver.
EXPERIENCE
ZERCO
ENTERPRISES, INC. Bend, Oregon
Sales
Director / Operations
(2003Present)
Manage marketing and sales for retirement community with five
facilities (112 units each). Hire, train, supervise, and motivate
sales force. Develop and manage annual budget. Coordinate the
in-house production of sales and marketing tools.
-
Expanded
sales 17% by focusing new business development on the local
Hispanic market.
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Generated higher-than-average
resident satisfaction, retention, and profit levels.
-
Planned and coordinated
multiple startups. Opened two new facilities and planned full-scale
(2-day) marketing events with entertainment and food service
for 675-750 guests.
-
Established Human
Resources department and assumed full responsibility for recruiting,
hiring, training, development, retention, and HR compliance.
WELLINGTON
CORPORATION Vancouver, Washington
General Manager / Retirement Community (20002003)
Coordinated startup operations for upscale retirement community.
Managed relationship building, sales, advertising, and marketing.
Developed targeted strategies for sales promotions, marketing
events, and community networking.
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Hired,
trained, and motivated sales team that consistently exceeded
sales goals by 10% or more.
-
Developed targeted sales and marketing tools that are still
in use today.
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Planned
and organized full-scale onsite promotional events.
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Oversaw
direct mail campaigns, telemarketing, Web marketing, media
advertising, trade show representation, and public relations.
HOSPITALITY
LTD. CORPORATION Portland, Oregon
Marketing
Director / Retirement Community
(19982000)
Hired to rebuild and expand sales operation. Recruited, supervised,
and trained sales team. Implemented short- and long-range marketing
plans; conducted tours, planned media events, and functioned as
high-profile community representative.
-
Developed
aggressive resident retention programs that contributed to
record profits.
-
Created
Web site and launched online marketing campaign to boost sales.
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Designed
and produced collateral materials, promotional tools, and
marketing aids.
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Planned
and executed onsite promotional events from concept through
execution.
EDUCATION
PORTLAND
COMMUNITY COLLEGE Portland, Oregon
B.S. Business Administration (1997)
PROFESSIONAL
DEVELOPMENT
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Hospitality Plus
Marketing Program
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Dale Carnegie Human
Relations
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The Winning Spirit
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Over the Top Profit
Performance
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Sales and Marketing
Power
AFFILIATIONS
- Bend
Chamber of Commerce, Committee Chair
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Portland
Chamber of Commerce, Board of Directors
PERSONAL
Fluent
in Spanish.
CONTACT
ME
Josephine
Masters:
josephine_masters@mailjo.com
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