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Keyword Optimize Your Resume

Employers and recruiters use keyword searches to find qualified
candidates.
If you want your resume to represent you as a qualified
candidate,
make sure it contains the right keywords!

BY PAT KENDALL, NCRW



Resume keywording is the process of adding legitimate
keywords to your resume to maximize its keyword content.

Since most resumes are processed electronically – and ranked and scored based on their keyword content – it's very likely that the effectiveness of your resume will hinge on whether it contains the right keywords.

How do we know which keywords to use? We look at the keywords employers use in their job postings.

To maximize your resume's keyword content, search for job examples that are as close as possible to your ideal job, then weave the keywords from these examples into your resume – in context.

To find appropriate job descriptions, try Indeed.com, AKA the "Google" of job searching. Since Indeed.com pulls jobs from sites all over the net – Monster, CareerBuilder, Craig's List, corporate sites, etc. – it can streamline your job shopping efforts.

Articles about Keywords

IN A NUTSHELL...

  1. Go to Indeed.com and use keywords to search for your "ideal" job(s).
  2. Select the best 2-3 examples that are a good match for your job level and qualifications.
  3. Extract the keywords from these job descriptions and create a "master" keyword list.
  4. Use the FIND function in MS Word to search for these keywords in your resume.
  5. Add "missing" keywords – as is appropriate and in context – to your summary statement and job descriptions.

Using Keywords to Find Jobs

Every job, career field, and industry has its own unique set of ever-evolving keywords. To ensure that you're using the right keywords for your resume, do not rely on a static list pulled from a book. Instead, search for current examples of your ideal job using online resources such as www.Indeed.com.

If you're searching for a job that is similar to your most recent job:

Search for your current job title or other variations.

Example: A sales representative looking for a sales job in his current industry might search for job titles, job functions, or industry terms such as account representative, sales executive, new business development, B2B, channel management, inside sales, field sales, telecommunications, solution selling, etc.

If you're making a career transition:

Search for job titles or job functions that exemplify your ideal job.

Example: A sales rep who wants to change industries might conduct a search using job titles and the "desired" industry: pharmaceutical, industrial sales, medical, hospital sales, consumer goods. etc.

If you're moving up the ladder:

Search for job titles or job functions that reflect the direction you want to take in your career.

Example: A sales rep who's ready to move into management might search for job titles such as sales management, sales manager, regional trainer or job functions like regional sales, sales leadership, sales administration, etc.

 


Types of Keywords:

  • Jargon / Buzzwords
  • Hard Skills
  • Soft Skills
  • Transferable Skills
  • Technology Terms
  • Certifications
  • Product Names
  • Area Codes
  • Technical Acronyms
  • Technical Expertise
  • Degrees
  • Names of Colleges
  • Names of Companies
  • Personality Traits
 

Articles about Keywords

Standing out on the Big Boards: Learning How Keywords Can Help Your Resume Get Recognized - By Dave Saunders: http://hubpages.com

Identifying Resume Keywords
www.quintcareers.com

Resume Keywords Are Necessary
By Jennifer Anthony / Net-Temps.com

Just as web pages are
optimized to rank at
the top of Google searches
for businesses, resumes
can be optimized to
rank at the top of
employer searches.

PHIL ROSENBERG

 

 

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Luck affects everything.
Let your hook always be cast;
in the stream where you least expect it
there will be a fish.

Ovid (Publius Ovidius Nasco)

 

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