Kendall Whitford
kendallwhitford@hmail7.com




MBA GRADUATE with record of success in sales management and marketing at the local, regional, and national levels. Creative problem solver with ability to drive revenue growth, resolve conflict, improve morale, and consistently exceed profit goals. Bilingual (English / Spanish) and computer literate.


Management

Skilled in planning and executing sales and marketing plans.
Hands-on manager with highly developed negotiation skills and experience in cultivating strategic business partnerships.
Equally strong in financial management.



Marketing
Proven ability to recognize and capitalize on market trends and assume bottom-line responsibility for strategic planning, pricing, market research and forecasting.
Broad knowledge of marketing disciplines such as telemarketing, promotional planning, merchandising, event planning, and advertising.



Team Leading
Decisive team leader with extensive experience recruiting and hiring sales teams, developing talent, and creating effective training programs.



PORTLAND STATE UNIVERSITY – Portland, Oregon
Master of Business Administration (1983)



COLLECTIONS UNLIMITED – Gresham, Oregon
Branch Sales Manager (1993-Present)
Oversee branch sales operations for the world's largest national / international commercial collections firm. Direct a sales force of 35 and coordinate telemarketing functions. Actively develop new business strategies and sales goals. Conduct biweekly sales meetings and provide ongoing (2-3 hour) sales mentoring sessions for individual team members.

Recruited and developed sales force.
Reduced staff turnover by approximately 24 percent.
Tripled sales and client base; increased book of accounts (from $90,000 to $322,000) and fees (from $7,200 to $38,000).
Increased sales to existing clients by 122 percent within two years.



ADVO COMPUTER SERVICES – Bellevue, Washington
Western Region Manager (1988-1993)
Directed Western Region sales operations and oversaw six satellite offices. Recruited and trained 15-person sales force. Achieved record sales increases and successfully marketed new product lines.

Redesigned product demos and increased
Executed sales strategies that expanded sales from $105,000 to $2.4 million in five years.
Set up distribution and delivery systems that increased market penetration by 18 percent.



NECRO & CO. – Seattle, Washington
Sales Manager (1983-1988)
Coordinated startup and developed marketing, sales, and telemarketing strategies.
Hired, trained, and motivated a sales team of eight.
Increased sales from -0- to $720,000 in just two years.


MARKETING ASSOCIATION OF OREGON – Regional Representative

 

Kendall Whitford
kendallwhitford@hmail7.com